Task: The second largest lottery jackpot (over 5 billion HUF or 160 million EUR) was won in Hungary. We prosed to our client, CIB Bank to take this opportunity to communicate their position as a responsible bank.
Solution: We created an ad and placed it in the two highest circulation daily papers, where the Bank congratulates the winner and draws the attention of the public to the fact that having money means having the responsibility to wisely take care of it.
Results: Reach 460.000 in the two biggest daily papers (Blikk and Metropol). Additional reach: a press release was published and relevant professional and economic media published it together with an interview with the Bank’s CMO.